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AI where it counts. Human when it matters.

Driving AI innovation

Intuit’s global financial technology platform powers prosperity for 100 million customers and communities worldwide through products such as QuickBooks, Mailchimp, and Credit Karma. We believe everyone should have the opportunity to prosper. One way we make that possible is by bringing artificial intelligence (AI) and human intelligence together to empower our customers, including small and mid-sized business owners, entrepreneurs, and accountants, to solve their most important financial problems and drive sustainable growth.

To get in touch with Intuit, please fill out the form here. 

Intuit’s approach to AI

Intuit uses AI to help customers solve their most pressing problems and make insightful financial decisions. We believe that democratising access to AI can help level the playing field and drive innovation, especially for today’s small and mid-sized businesses. Our responsible AI principles focus on powering prosperity, protecting privacy, promoting accountability and transparency, enhancing human talent, and ensuring fairness.

Intuit platform

Intuit has launched its suite of agentic AI agents for small businesses and accountants using Intuit QuickBooks in the UK. This best-in-class technology can handle everything from repetitive tasks to complex workflows, all while allowing small business owners and accountants to maintain full control. The agents can act as new digital teammates who work behind the scenes to make suggestions and keep things moving while dramatically improving how businesses run and grow.

Intuit More with AI Tour

Intuit is proud to partner with HM Government to boost AI skills for 7.5 million UK workers, breaking down barriers to opportunity and unlocking economic growth. As part of that partnership, Intuit is bringing the Intuit More with AI Tour to the UK. In partnership with the British Chambers of Commerce (BCC), the Tour will educate small and mid-sized businesses about the transformative potential of AI. Through this initiative, Intuit aims to demystify AI, promote its responsible use, and make sure small businesses have the tools they need to compete.

Intuit advocacy in Whitehall

Intuit is committed to improving small and mid-sized business success rates and connecting businesses with the policymakers who can help address their challenges. Intuit advocates for policies that expand access to digital adoption, encourage the simplification and digitisation of business administration, democratise access to AI technology, and help small businesses get paid on time by stamping out late payments—freeing up valuable time and resources for entrepreneurs to focus on innovation, productivity, and growth.

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Leigh Thomas Vice President for EMEA, Intuit
‘Businesses embracing AI are 13 times more likely to report increased revenue. The government initiative to upskill 7.5 million workers on AI by 2030 will help to improve prosperity for all, and we look forward to accelerating knowledge, understanding, and adoption by those that need it most.’
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Sasan Goodarzi CEO, Intuit
‘When our vast amounts of data and AI capabilities are combined with the power of trusted human experts, Intuit’s uniquely designed, integrated platform unlocks next-level efficiencies, profitability, and growth for businesses.’
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Chloe Britnell Partner, PJCO Accounting Services
‘Under the surface, it's going to be the same QuickBooks, it's just going to have more AI embedded into it, and look more streamlined, which I absolutely love.’
‘Intuit is solving for a big pain point: to have a truly integrated platform.’
Ros Hodgson Director, BCAMS Ltd
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Tej Dhami Managing Director, The Change Coefficient
‘To genuinely democratise access to AI, policymakers would be well-served to segment resources so that employees of small businesses also have access to AI. Small business employees will require support with AI just as much as larger businesses.’
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Afiya Titus Founder, Coco Financial
‘Some small businesses are AI warriors, bringing AI into their businesses on a day-to-day basis, and some are truly worried about the potential impact of AI on their businesses. It’s important for the government to reassure those who are worried that AI is here to stay in a safe way so that small businesses can benefit from increased productivity.’
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Chloe Britnell Partner, PJCO Accounting Services
‘If I think about my team, AI really excites them because it means that they can grow through their profession far quicker, because those manual tasks that juniors would have been doing are getting less and less time-consuming.’
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Simon Groom Co-founder & CEO, MagnifyB
‘We need to change negative perceptions around AI. I think the idea of creating an AI champion in government could be a massive step in the right direction. That person would be able to help businesses understand what AI really means and how it enables things to be done better.’
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James Vincent Co-owner & CEO, Hot Source Creative
‘AI has been a game-changer in our business, particularly in content creation, audience segmentation, and campaign optimisation. Tools like AI-powered analytics and automation have allowed us to provide more data-driven marketing strategies for clients.’