Helping small businesses grow and do more with responsible AI

Intuit is bringing Artificial Intelligence (AI) tools to small and mid-market businesses, helping them find innovative ways to solve their most important problems.

At Intuit, we know that small businesses are the backbone of our economy. We’ve been driving AI innovation to help small and mid-market businesses grow and do more for over 5 years. We’re committed to providing them with the tools and resources they need to thrive, so they can continue powering the economy for now and years to come.

AI has the potential to revolutionize the way small businesses operate, from automating tasks and improving efficiency to unlocking valuable insights and driving growth. A recent QuickBooks Business Solutions Survey showed that 89% of small businesses agree that AI is key for business success in today’s economic climate. But we also know that navigating the world of AI can be intimidating, especially for small business owners who are already juggling a hundred things while wearing a dozen hats.

Increasing AI literacy for small businesses

That’s why we’re thrilled to announce the launch of the Intuit More with AI Tour, a nationwide roadshow in collaboration with the Initiative for a Competitive Inner City (ICIC) to educate small and mid-market businesses about the transformative potential of AI and advocate for policies that support business adoption of this technology. Through this initiative, Intuit aims to demystify AI, promote its responsible use, and advocate for policies that facilitate AI adoption among small businesses.

In partnership with ICIC, Intuit will host 6 events across the US, starting in early 2025. These half-day events will provide local small and mid-market businesses with actionable insights and training on AI, including practical applications, benefits, and responsible implementation strategies, all at no cost to attendees. The workshops will also spotlight each community they’re in, including highlighting local small businesses and outreach to local policymakers.

“Intuit’s mission is to power prosperity around the world, and we believe AI is a game-changer for small businesses,” said Kerry McLean, Executive Vice President, General Counsel and Corporate Secretary at Intuit. “The More with AI Tour reflects our dedication to ensuring businesses nationwide have the knowledge and resources they need to thrive in the AI era. We’re excited to partner with ICIC and policymakers to bridge the knowledge gap and unlock the full potential of AI for small businesses.”

The Intuit More with AI Tour will first visit Georgia and California, with more states and cities to follow. Intuit’s partnership with ICIC will ensure tour content is tailored to the specific needs and challenges of small businesses. ICIC surveyed and conducted focus groups with small and mid-market businesses across the country to identify knowledge gaps and training preferences. Their findings will be published in a research paper in February 2025, which is informing the development of the tour curriculum.

“We are proud to collaborate with Intuit on the More with AI Tour, an initiative focused on ensuring small and mid-sized businesses have the opportunity to harness the transformative power of AI,” said Steve Grossman, CEO of ICIC. “As AI reshapes the economy, it’s critical that small businesses are equipped with the tools and knowledge they need to stay competitive and thrive. Through this partnership, we’re working to close the knowledge gap, empower entrepreneurs, and ensure these businesses aren’t left behind in the AI revolution. Together, ICIC and Intuit can empower small businesses to harness the power of AI and drive profitable economic growth.”

The More with AI Tour is an extension of Intuit’s ongoing efforts to support small and mid-market businesses in adopting new technologies and navigating the evolving digital landscape.

A strong commitment to responsible AI and data stewardship

Intuit’s AI-driven expert platform and products are built in keeping with the company’s commitment to data privacy, security, and responsible AI governance. Intuit safeguards customer data and protects privacy using industry-leading technology and practices, and adheres to responsible AI principles that guide how the company operates and scales its AI-driven expert platform with its customers’ best interests in mind. Intuit is also a member of the US Artificial Intelligence Safety Institute Consortium, established by the National Institute of Standards and Technology (NIST).