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A woman and a young child sit together on a couch, looking at a laptop screen. Sunlight streams in behind them as they explore how AI technology is shaping public policy, creating a warm, cozy atmosphere.A woman sits on a couch using a laptop with a young child beside her. The child looks at the screen while the woman types, exploring AI technology. A notebook and pen are on the table in front of them. Natural light fills the room.

AI and technology

Intuit, AI, and technology

For over a decade, Intuit has been innovating with data and AI to help consumers and small and mid-market businesses make smart financial decisions, with less work and complete confidence, enabling them to put more money in their pockets. We declared our strategy to be an AI-driven expert platform: an open, trusted, and easy-to-build-on platform from which we and our partners solve the most important customer problems and deliver awesome experiences. We’re transforming from a tax and accounting platform, where consumers and small and mid-market businesses have to do the work, to a global financial technology platform, where we do the hard work for them to fuel their success.

We believe AI is going to change the world for the better, touching every single industry and empowering people with new resources that open new opportunities to prosper. Our vision is to be the trusted financial assistant alongside our consumer and small and mid-market business customers, providing them with recommendations, delivering insights and actions to fuel their success, and, in turn, creating a thriving economy.

Balance innovation with responsible public policy

Foundational to our platform is the data our customers have entrusted with us to create highly personalized AI-driven experiences. AI-powered experiences require data to deliver insights and personalization benefits. That’s why we support a strong federal consumer privacy law that sets a national standard for consumer rights, transparency, and customer choice to ensure we protect consumers while enabling them to benefit from AI-powered tools.

As governments seek to prevent the potential harms from AI, there is a risk that regulatory proposals could be overly broad and prescriptive, inadvertently making it harder for consumers and small and mid-market businesses to access its benefits. Any AI policy should be risk-based and context-specific, with the aim of consistent policies that provide clear rules of the road for businesses and consistent rights for consumers.

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Responsible AI

Intuit uses AI to further our mission to power prosperity around the world. We help solve our customers’ most important problems by helping consumers, small and mid-market businesses, and self-employed individuals make insightful financial decisions. We automate and personalize their experience to help put more money in their pockets with less work while giving them confidence in their actions and decisions.

We believe AI should be designed and used responsibly to help people. We also continue to believe in the transformative value of combining human expertise with AI and are building AI that helps experts do their jobs better and more efficiently. To scale our platform responsibly, Intuit takes a multidisciplinary approach to operationalizing our responsible AI principles and data governance, with our customers’ best interests in mind.

Read our responsible AI principles
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Two men are having a conversation in a modern workspace with shelves, a computer, and coffee cups; one man smiles at the camera while the other faces away, possibly discussing AI technology and public policy.

Intuit More with AI Tour

The Intuit More with AI Tour is a nationwide roadshow, in collaboration with the Initiative for a Competitive Inner City (ICIC), to educate small and mid-market businesses about the transformative potential of AI. These half-day events provide local small- and mid-market businesses with actionable insights and workshops on AI, including practical applications, benefits, and responsible implementation strategies, all at no cost to attendees. Through this initiative, Intuit aims to demystify AI, promote its responsible use, and make sure small businesses have the tools they need to compete.

Learn more
A man stands at a podium speaking to an audience during an Intuit AI Tour event, discussing AI technology and public policy. Large screens behind him display the Intuit logo as attendees with laptops and drinks listen attentively.

Open banking and open finance

For decades, Intuit has been on the forefront of enabling customers to import their financial data into our products. Today, our products allow customers to connect their financial accounts to see a full picture of their finances, which takes less effort and is less error-prone than manually entering data. We believe that consumers and small and mid-market businesses should have total control over their financial data and decide who can access it on their behalf and for what purposes.

Open banking gives consumers and small and mid-market businesses greater control over how their banking data is accessed and used, providing them with increased ability to compare and find the best product and service for whatever their needs are. Open finance builds off of open banking to enable consumers and small and mid-market businesses to access other types of financial data to obtain a more thorough picture of their financial health, as well as enable other innovative financial services, such as faster and cheaper methods for issuing and receiving payments or improving access to capital.

Two people sit on a couch; one explores AI technology on a laptop while the other shows something on a phone. A dog lies on the floor in the background, and natural light from a window softly illuminates the room.
Two people sit on a couch; one explores AI technology on a laptop while the other shows something on a phone. A dog lies on the floor in the background, and natural light from a window softly illuminates the room.

Immigration and our workforce

Immigration is an important part of our nation’s economy and the tech industry. We value the diversity of thought and experiences that all of our employees bring to problem solving and innovation for our customers. That’s why we support immigration policy that addresses the needs of our workforce and provides long-term solutions for both employees and employers. We believe in a more equitable employment-based green card system for our employees and their families. In addition, in the US, we believe that we need a permanent solution for Dreamers.

Five people walk together outside a modern office building with large windows and a blue column, discussing AI technology and public policy, surrounded by green landscaping and agave plants under a partly cloudy sky.
Five people walk together outside a modern office building with large windows and a blue column, discussing AI technology and public policy, surrounded by green landscaping and agave plants under a partly cloudy sky.